KONKURENTNE MARKETING STRATEGIJE // COMPETITIVE MARKETING STRATEGY
نویسندگان
چکیده
منابع مشابه
Mobile Marketing: From Marketing Strategy to Mobile Marketing Campaign Implementation
Over the past few years, mobile marketing has generated an increasing interest among academics and practitioners. While numerous studies have provided important insights into the mobile marketing, our understanding of this topic of growing interest and importance remains deficient. Therefore, the objective of this article is to provide a comprehensive framework intended to guide research effort...
متن کاملThe Marketing Mix Strategy in Influence to the Competitive Advantage
Marketing mix related to the importance and contribution of the elements on the marketing mix that shows how these elements can provide a source of competitive advantage. Marketing mix strategy have high impact to the competitive advantage but each elements of marketing mix have different contribution. The objective of this paper is to examine the influence of the marketing mix to the competiti...
متن کاملMarketing Strategy Models *
Many of the models and approaches outlined in other chapters of this book address single marketing issues (promotional spending, pricing, salesforce deployment, etc.) within the context of any organization where other factors are assumed constant. For the most part, such approaches are 'bottom-up', and closely akin to the operational philosophy of traditional ORIMS. Consider, in contrast, a lar...
متن کاملConsideration Sets and Competitive Marketing
We study a market model in which competing firms use costly marketing devices to influence the set of alternatives which consumers perceive as relevant. Consumers in our model are boundedly rational in the sense that they have an imperfect perception of what is relevant to their decision problem. They apply well-defined preferences to a “consideration set”, which is a function of the marketing ...
متن کاملMarketing Research: Uncovering Competitive Advantages
SAS provides a variety of methods for analyzing marketing data including conjoint analysis, correspondence analysis, preference mapping, multidimensional preference analysis, and multidimensional scaling. These methods allow you to analyze purchasing decision trade-offs, display product positioning, and examine differences in customer preferences. They can help you gain insight into your produc...
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ژورنال
عنوان ژورنال: АНАЛИ ПОСЛОВНЕ ЕКОНОМИЈЕ
سال: 2013
ISSN: 1840-3298
DOI: 10.7251/ape0813025p